Nike Going All-in on Recycled Material: Air Max 95 by you

On the heels of the space hippie release, and the ongoing hype behind the Adidas x Parley, Nike is further pursuing the use of recycled material, giving customers the opportunity to use such material when designing personalized Air Max 95. Nike By You, previously NIKE ID, gives customers the opportunity to design their own shoes, now with recycled material. The Air Max 95 is a classic model, with a simple design, so it’s a no brainer that Nike wants to incorporate their recycled material with such a classic model. NIKE BY YOU